The future of SPORTS mental PERFORMANCE
THE PURPOSE DRIVEN ATHLETE
Achieve what you're called to become
We help ambitious athletes build unshakable belief in themselves
The Purpose Driven Athlete™ is built to shape athletes with a strong mindset, clear direction, and a deeper purpose that anchors them both on and off the field. Through faith-driven mental performance coaching, goal-setting with intention, and values-based inner work, we help athletes build clarity, confidence, and the discipline required to grow from the inside out.
Our approach blends mindset, discipline, and purpose to develop a different kind of athlete — one who doesn’t just compete to win, but to become who they are truly called to be.
More Than Just Coaching
MINDSET
Turn doubt into belief and hesitation into confidence
PRESSURE
Stay composed, focused, and fearless when it matters most
PURPOSE
Compete from a deeper "why" that fuels discipline, drive, and identity
CONSISTENCY
Show up the same way every day with discipline and intent
RECOVERY
Rebuild confidence, trust, and stability after setbacks or injuries
EXPECTATIONS
Rise above what others expect and what you expect from yourself
The 6 battles we help every athlete win
Explore our programs
Two programs.
One mission: build stronger athletes
The Purpose Driven Athlete Philosophy
The brand is built on three core principles that shape how athletes think, act, and pursue their goals.
These principles turn ambition into discipline, clarity into action, and potential into transformation.
Fighter vs Victim Mindset
Choose responsibility over excuses.
Step into challenge — not away from it.
The battle is always you vs. you.
Purpose-Driven Identity
Know what you want.
Know why you want it.
Let purpose shape your discipline and your standards.
Responsibility & Ownership
No blame. No excuses.
You control your actions — and your outcomes.
Transformation begins the moment you take full responsibility.
Meet Coach Jaime
I’m Jaime — certified coach and creator of The Purpose Driven Athlete.
I’ve lived sport from the inside out my entire life. From the Getafe C.F. academy to captaining my football and basketball teams, and competing in tennis, padel, swimming, golf, and CrossFit — sport has shaped who I am.
Before working with athletes, I built a successful corporate career across three countries, rising quickly once I mastered one thing: my mindset. That breakthrough led me into coaching, helping high-level performers stay focused, confident, and disciplined under pressure. Now, I bring that same elite mental training to the athletes who need it most.
My mission is simple: to help athletes build a mindset so strong, clear, and grounded in purpose that they feel unstoppable — in sport and in life.
The athletes I train don’t just learn to compete.
They learn to think, to lead, and to own their mind.
At the core of my work are the values that define every purpose-driven athlete:
Discipline. Courage. Growth. Focus. Joy.
